I co-founded one thing.
It got acquired. Then I spent
ten years doing it for everyone else.
I started as a product designer in Lahore. Then I co-founded Savaree, Pakistan's first ride-hailing app. It grew to 500,000 users and got acquired by Careem. I was young enough not to know what could go wrong, which helped.
From there: Careem, Circ, then five years at BCG X building ventures from scratch: healthcare, fintech, logistics, medtech. The work I liked most was when the problem actually mattered to someone's life. The deadlines were brutal. I enjoyed it anyway.
I care about the design of things more than most product people will admit. Getting the vision sharp enough to fit on a slide, then making that slide do the work. That part is underrated and I take it seriously.
Ten years across four countries, five companies, and more pivots than I can count. Here's the arc.
Where it all started. Designing mobile and web apps for US clients: Kayak, Tenmarks, Travelalliance. End-to-end UX, wireframes, high-fidelity UI. I learned that good design is really just clear thinking.
Pakistan's first ride-hailing app. Built from nothing in Lahore, grew to 500,000 users, covered by TechInAsia and Wamda, acquired by Careem. The definitive proof that being from Sadiqabad isn't a constraint, it's just a starting point.
Customer support and payments at MENA's most successful startup. Cut contact rate by 40%, saved $5M/year. Increased card penetration by 20% in KSA and Pakistan. Then Uber bought Careem for $3.1B and suddenly I'd done my first exit without even trying.
Core rider experience at Europe's leading micromobility player: booking, payments, safety features. Fast-moving, hardware-software intersection, and then Bird came calling.
Led 8 ventures from 0→1 for global enterprises: healthcare AI, maritime logistics, neobanking, mental health platforms, embedded insurance. The kind of work where you're building the plane while flying it, except the plane also needs to pass FDA approval.
Selected ventures I led from zero to production. Client work, so no full case studies, but here's what we built and what it took.
Source2Sea
The digitised global marketplace for marine supply and procurement.
Ship procurement was running on phone calls, Excel sheets, and analogue supplier relationships. We built the platform to change that. A B2B marketplace connecting vessels to suppliers globally, co-developed with major shipping companies.
AI Endoscopy Platform
Real-time AI detection and diagnostics on live endoscopy video feeds.
A Class II medical device combining hardware and AI for early cancer detection and automated reporting. Led end-to-end: product vision, clinical user research, and aligning hospitals, regulators, and engineering teams across three countries.
Clinical Documentation AI
Post-op reporting in under 5 minutes.
Clinicians were spending significant time on documentation after every procedure. We built the tool that gave that time back. AI-assisted transcription improving both efficiency and adoption across clinical workflows.
Neobank Platform
Digital-first banking for a major financial consortium.
From PoC through foundational architecture. The kind of project where the first decisions matter more than anything. Everything else gets built on top of them.
Beyond the resume.
Once I find something that works, I don't let go. You'll find me playing padel at PBC Berlin, eating Korean fried chicken at Kokio, or reforming at Beyond Pilates in Kreuzberg. Consistency isn't a flaw. It's a strategy.
Going deep on hormones, PCOS, and what it actually means to feel good in your body. Turns out it's a full-time research project.
Macroeconomics, markets, equities. Turns out product thinking and market thinking are not that different.
Open in Notion → 🚦Berlin requires a test I have failed. I documented every German command, pronunciation, and what to do when the examiner says it. Might be useful if you're in the same boat.
Open in Notion → 🌅Cases, Konjunktiv II, Relativsätze, all of it. Notes from Deutsche Akademie classes, organised so they're actually useful to come back to.
Open in Notion →Things I built when I got curious.
the next thing.
Whether it's a product problem, a venture idea, or just a recommendation for where to get the best croissant in Berlin I'm reachable.